Global Means Going Local In Today’s Digital World

Essential WCM Capabilities to Address Globalization Trends and Challenges
Web content management (WCM) solutions are the foundation to a successful digital strategy. The right WCM platform can provide an agile environment for marketers looking to effectively globalize their websites. There are many factors marketers need to consider as they evaluate WCM platforms for their globalization strategy, three of which are absolutely critical: multisite management, translation workflow capabilities, and ease of use.