3 Ways Retailers Can Move Towards Monetizing the Internet of Things
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Stripped of the hype, the IoT is just a foundation. It's what you do with that foundation that makes the difference between just another technology in the mix and true next-generation money-making opportunities.
The bottom line is if you're going to make money from the IoT, you'll do it by selling services that provide choice and add value — not the product or device. That's where you as a retailer will be successful in the new age of the rise of the machines.
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