How Google Knowledge Graph Search Impacts Retailers
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Gerald Burn
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- Google Search can describe your immediate interest, including what you may not include on a social media profile page.
- Google Mail provides both a connection network and fills in the content between each connection via the messages exchanged. Arguably, chats fill a similar function, but the amount of meaningful information found in chats often pales in comparison to what emails provide.
- Google Calendar tracks your important appointments.
- Google Shopping provides a massive catalog of products, with retailers paying to upload their listings. Google can also track which products consumers are interested in.
- Google Maps can track where you are and where you want to go.
- Google Knowledge Graph contains more than 18 billion facts about the world. Google can infer that when you like "Aquemini," you're referring to the 1998 album by OutKast, and that you may be into hip-hop.
- YouTube, owned by Google, holds your artistic contributions and can glean clues about your interests based on which videos you watch.
All things said, Google has a better knowledge of you and your household than Facebook, and by a long shot. Your profile, interests, connections, things you buy, things you say, where you go and what you look for is tied to your Google+ account or other identifiable information (see browser fingerprinting).
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