Digital Signage: How Digital Signage Can Make Brands Memorable
For this
medium
to work,
it must be
interactive
and leave
an emotional
connection with
viewers
Just look at the success of the iPhone, iPad and products like them (proof that a display doesn't have to be large to be effective). To deliver on its promise, digital signage must become experiential, and as a result, unforgettable.
Mike Schaiman is co-founder and managing partner of display technology company Helios Interactive Technologies (schaiman@ heliosinteractive.com).
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