Retailers Counterbalance Instinct With Data-Driven Insight
Injecting innovation and science improves customer satisfaction and margins
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John Bible
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When retailers first began using optimization technology, the industry had lots of data and only a little science. Retailers collected massive amounts of data about products, customers, prices, promotions, and a host of other measurable things and events. But as a rule, retailers were in the early stages of using data in truly scientific ways — ways that would make pricing more effective and assortments more appealing.
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