Prospecting: Facebook Store Just Right for RightSize Health & Nutrition

RightSize Health & Nutrition, a cross-channel retailer of healthy meal replacement smoothies, knew the potential of Facebook for gathering fans (i.e., leads) for the products it sells, which rely heavily on user-generated testimonials for sales.

But gathering fans via word-of-mouth wasn't enough; RightSize wanted to find a way to turn those fans into customers.