E-mail Campaigns: Do’s and Don’ts of Producing E-newsletters

For catalogers who want to retain contact with customers via a regularly scheduled, opt-in e-newsletter, there are several recommended strategies to be aware of, said Mark Priebe, president of Proximity Marketing, an e-mail services provider, during his session “E-Newsletters: Ways to Make Them Work” at the American Society of Business Publication Editors’ meeting held last month in Cleveland. While Priebe’s comments were earmarked for editors, his insights also will prove useful to anyone, including direct marketers, who want to produce e-newsletters for customers.