E-mail Appending: Pros, Cons and Action Tips

Appending is ideal for established catalogers who want to increase their online presence by communicating Web merchandise offers via e-mail, says Al Gadbut, project manager for append solutions provider Responsys.

E-mail campaigns provide a good means to measure your marketing initiatives. “Direct mail sometimes takes weeks to measure; e-mail takes hours,” says AIM’s Isaacson.