Don't Try to Get by Without a Qualified Consultant
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Use top-notch consultants when you can. They generally can save you money in the long run. Find the right fit and be sure there's a payback on the investment.
Avoid consultants who have conflicts in their advice and the services they provide. Find experts in the field who can help take your company to the next level, whether it's in circulation, merchandising, creative or operations.
Consultants can be the rocket fuel to help take your business to the next level if you find the right one. Look for a good personality match. This will be important in building a sense of trust and confidence in the relationship.
—Stephen R. Lett, catalog consultant and catalog industry veteran
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