Don’t cringe at the thought of e-mail prospecting

By Reggie Brady

Other offers you might consider are discounts and sales, premium with purchase, a coupon or a contest. In fact, if you want to be aggressive, combine free shipping with an additional offer.

E-mail List Realities

E-mail is similar in many respects to direct mail, but one big difference is that the list owner typically controls the e-mail blast. This means that if you’re mailing to 10 lists, your message probably will be sent from 10 different origination points.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-mail Applied: The Time is Right for E-mail Prospecting