E-mail Applied: The Time is Right for E-mail Prospecting

Direct mail prospecting is a central part of your marketing plan. Catalogers carefully test and expand on lists that hold promise. And e-mail lists are showing more promise all the time. Their appeal lies in their ability to expand your online marketing efforts.

Your Web site now is an integrated part of your marketing efforts. The DMA reports that about 40 percent of sales are transacted online. If your catalog’s online performance is on par with these averages, you need to find ways to exploit this activity. E-mail prospecting will help you leverage your Web site investment, attract new traffic and drive new sales.