E-mail Applied: The Time is Right for E-mail Prospecting
Don’t cringe at the thought of e-mail prospecting
By
Reggie Brady
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Require your broker to provide you with some history on who has successfully used an e-list. You may not know that a direct competitor used it, but you’ll feel more comfortable if you know that other major marketers are mailing it. And if possible, target your selects around recency. There are no surprises here — hotline names perform better.
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