E-mail Applied: The Time is Right for E-mail Prospecting
Don’t cringe at the thought of e-mail prospecting
By
Reggie Brady
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Direct marketing is all about testing and evaluating results. E-mail prospecting is relatively easy to test, is inexpensive, and you can be in the e-mail stream quickly.
It’s a classic risk/reward scenario. To me, the rewards far outweigh the risks because of the low cost involved and potential payoff.
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