On the Lookout
Donald Devine keeps a trained eye on lighthouse enthusiasts.
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Devine stresses the importance of employee training. “If a customer is dissatisfied, we’ll take care of it immediately. We’re totally committed to servicing customers.”
Merchandising. “In a niche business, merchandising is the name of the game,” says Devine. “You have to put fresh product in front of customers; buffs are always looking for something new and different.”
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Noelle Buoncristiano
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