On the Lookout
Donald Devine keeps a trained eye on lighthouse enthusiasts.
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Today, Lighthouse Depot publishes 12 catalogs annually. “Others in the industry cautioned us, but we went ahead and had the good fortune of being profitable from day one.”
Biggest catalog challenge: Devine continually searches for lighthouse buffs. He and his staff use various advertising media to prospect for enthusiasts. “The lifetime value of their relationships is very valuable to the business,” he notes.
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Noelle Buoncristiano
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