Do Customer-Centric Communities Answer the Scalability Question?

Customer-centric communities are all about the customer. There's no random advertising clutter, no unwanted solicitation and no uncontrolled member-to-member access. They're simple for customers to navigate and clearly meet customer needs.

For companies doing business online, customer-centric communities are all about risk-free, highly scalable acquisitions. If you want to acquire sports enthusiasts, pet owners, diabetics or just about any group of people likely to be enthusiastic about your products and services, there's no better vehicle.