Do Customer-Centric Communities Answer the Scalability Question?
Most importantly, the sponsoring company’s branded portal (i.e., place of business) is also the meeting place for all of the personal discussion groups generated by the customer-centric community. It becomes the place not only where people share content with each other, but also where all members of the community transact business with the sponsoring company.
Customer-centric communities are all about the customer. There's no random advertising clutter, no unwanted solicitation and no uncontrolled member-to-member access. They're simple for customers to navigate and clearly meet customer needs.
For companies doing business online, customer-centric communities are all about risk-free, highly scalable acquisitions. If you want to acquire sports enthusiasts, pet owners, diabetics or just about any group of people likely to be enthusiastic about your products and services, there's no better vehicle.