Do Customer-Centric Communities Answer the Scalability Question?

A customer-centric community consists of a sponsored branded portal that acts as the homepage of the community and a tool suite that includes alerts, message boards, photo and file sharing, and other social network-type functionality.

These kinds of communities also let individual members create personal discussion groups consisting of friends, family and business associates. These groups are the key to the unlimited scalability of the community and by default create unlimited opportunities for companies to acquire targeted new customers and prospects.