Do Customer-Centric Communities Answer the Scalability Question?
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Neil Rosen
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If you find yourself in this situation, you ought to focus on customer-centric communities, which you can use to acquire customers in a very different manner. They use the viral power of social networking and focus that power on targeted communities of people known to need a specific company’s products/services.
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- Companies:
- EWayDirect
- People:
- Neil Rosen
Neil M. Rosen is President and CEO of Fairfield, Conn.-based CertainSource, a B-to-C funnel acquisition management and email retargeting solution provider.
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