Direct Mail’s Influence Grows, Survey Finds

Don’t write off the print catalog just yet, because its influence on consumers actually appears to be growing. According to a recent survey from BIGresearch, direct mail influenced the purchase decisions of 22.5 percent of consumers, up 4.6 percent from 2006. The recent survey polled more than 15,000 consumers. Here are some more noteworthy findings of the survey: