Developing Your Own Marketplace Can Grow Your Business, Enhance Omnichannel Experience
Second, customers may like expanded choice, but they'll nevertheless hold retailers responsible if something goes wrong. So while third-party sellers on marketplaces are in charge of fulfillment, blame for a bad shipping experience still falls on the retailer.
A thorough vetting of sellers can help retailers avoid problems by making sure new product offerings are high quality, work with their brand and resonate with customers. To do this, brands need to be able to access information about each supplier, including past performance, product listings and system compatibilities. Before launching a marketplace, retailers must have insight into these critical areas so they can make informed judgments about third-party sellers and know what to reasonably expect.