Cutting Your Catalog's Mailing Costs (267 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
When Peruvian Connection first launched its U.K. edition, it was sending its catalogs from the United States to the United Kingdom by boat. By the fall of 1999, the volume of catalogs it was mailing had considerably grown, and the U.K. catalog business was becoming increasingly competitive. Peruvian Connection contracted with Royal Mail to transport its catalogs from its lettershop, Arandell, Menomonee Falls, WA. Arandell handles printing, addressing and mail preparation of the catalog, both domestically and internationally. Catalogs destined for the United Kingdom are picked up by Royal Mail and injected directly into the British postal stream. By doing so, Peruvian Connection reduced its delivery time from 11 days to four.
0 Comments
View Comments
- People:
- Lisa Yorgey
Related Content
Comments