Customer Service: Your Holiday “To Do” List

The catalog and e-commerce companies that serve customers well will be rewarded with growth and profitability this holiday selling season. It’s time to review every aspect of your business to insure that customers are served quickly and efficiently. Following are some tips to get you started:

1. Be sure your Web site can be navigated easily by all visitors regardless of their access. Some sites are accessible only with high speed Internet service. This severely limits your sales opportunities. Customers will leave a slow-loading site in favor of one that takes less time to reach and navigate.