Customer Service: Mine and Go for Gold

In your database, identify your best -- or “gold level” -- customers, and treat them like the treasures they are to you. “Let them know you appreciate their business, and try to get a bit higher average-order size out of them,” suggested Arthur Hughes, vice president and solutions architect at marketing services firm KnowledgeBase Marketing, during his two-day session “Database Marketing From the Ground Up,” held at DMA05 in Atlanta last week.