Customer Loyalty is Everything (But Not in the Way You Might Think)

In addition to being able to find out more about your products, this naturally means customers can find similar information from your competitors, and transfer their loyalty elsewhere. However, the report found that customers are actually more likely to buy in your store and pick up from another local branch if an item is out of stock (44 percent), rather than using their mobile phone to buy from another store altogether (29 percent).