Customer Centricity Vital for Success in '09
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If your catalog/multichannel business is to remain relevant in 2009 and beyond, it's going to have to become a customer-centric organization. So says a recent survey from DemandTec, a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, and Precima, an advanced analytics firm. The survey defined customer centricity as a strategy for which an organization uses shopper data to develop insight as a driver for decision making.
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