Cubs World Series Forecast to Break Retail Records
It's estimated that the Chicago Cubs World Series appearance will break retail records. The Cubs haven’t played in a World Series since 1945, or won one since 1908. That's the longest championship drought in baseball, and there are plenty of loyal Cub fans ready to scoop up World Series merchandise as a result. Forbes reports that tickets are already priced at an all-time high on the resale market. In Chicago, bleacher seats are going for upwards of $2,500 apiece and premium seating could cost up to $20,000 a ticket. In addition, the sale of team merchandise — hats, jerseys, T-shirts, etc. — are expected to break records if the Cubs end up winning the series.
Total Retail's Take: If the bleacher seats are already selling for upwards of two grand, I can't imagine what the merchandise is going for at the vendor shops outside Wrigley. Simple economics: supply and demand dictate pricing. Those that have the merchandise may be able to name their price if the Cubs come out on top. We'll see how the series plays out!