By
Matt Griffin
and Catalog Success
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Syverson provides the example of a book. If you’re selling a book written by a well-known author, perhaps the author’s name should be featured prominently. If there’s a significant passage in the book, an excerpt might prove to be an effective selling tool. Consider photographing the book open rather than closed. All relevant product data should be given to the designer so it’s explicitly revealed to the customer on the catalog page, says Syverson.
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