Coupon Use Strong in Weak Economy
As consumers struggle with rising energy and food costs, they’ve increasingly turned to coupons for relief. According to a recent survey from the Promotion Marketing Association’s Coupon Council, 89 percent of consumers polled said they use coupons when shopping. The online survey questioned 1,000 consumers. Here are some more findings of the report.
* 97 percent said they use coupons at the supermarket, with an average savings of 7 percent off their grocery bills;
* 90 percent of all coupons are issued in Sunday newspapers’ free standing inserts;
* the typical family saves between $5.20 and $9.60 per week using coupons;
* consumers who spend 20 minutes per week clipping and organizing their coupons can save up to $1,000 per year;
* 46 percent said they spend on average 10 minutes or less per week clipping and organizing their coupons, but realize an average weekly savings of $7 off their grocery bills;
* $2.6 billion is saved annually by consumers using manufacturers’ coupons when shopping for packaged products; and
* the average value per coupon is $1.25.
For more information, go to www.pmalink.org.