Copywriting Tips to Boost ROI in Slow Economic Times
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Now that the customer has invited you into his domain — i.e., his email inbox — on a weekly or monthly basis, here's a short list on what you can accomplish with a customer-based newsletter:
- keep customers informed on specials;
- provide company news and events;
- offer loyal customer coupon offers;
- print customer success stories using your product or service;
- offer tips on how to use your product;
- link to informative articles that can benefit your customers; and
- give customers a voice and let them offer feedback.
Giving your customers a voice provides an invaluable source of information for marketing purposes. Now, more than ever, is the time to listen to what your customers are saying about the services and products you provide.
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- Denise McGill
Denise Mcgill
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