Copywriting Tips to Boost ROI in Slow Economic Times
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You can promote a brief call to action at the end of the release to urge customers to visit your website or retail stores. Submit the release to your local paper and/or to an online site such as PRWeb or PRNewswire for greater national exposure.
* Get customers to invite you into their “personal” spaces. Write an informative weekly or monthly newsletter for customers. Web visitors have a tendency to visit sites, search for the items they need, purchase and click out of the sites. What happens after they leave your website? Unfortunately, you're out of sight and mind. Offer an opt-in newsletter subscription so buyers can subscribe to receive special offer notices and valuable tips. Best of all, your company stays fresh in consumers’ minds.
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- Denise McGill
Denise Mcgill
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