Congratualtions to the Catalogers of the Year

We here at Catalog Success are proud to once again honor a select group of merchants. The 2005 Catalog Success Catalogers of the Year represent some of the best minds in the industry. And their expertise runs the gamut: from branding to customer service to merchandising.

Pat Connolly, chief marketing officer at Williams-Sonoma, is one of the catalog industry’s high priests of branding. Indeed, his skills in this area are legendary in the industry. And the results of his efforts are apparent: Williams-Sonoma’s direct division alone will account for about $1.5 billion of the company’s estimated $3.5 billion in sales this year. In our profile of Connolly you’ll discover some of his success strategies.