Circulation Strategies That Measure Up
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The house list inventory — an up-to-date reflection of your housefile segmentation and available counts — can show you where your customers are in the file. The size of the 12-month file can affect profitability; the number of inactive buyers indicates reactivation opportunities; and housefile prospects represent qualified hand-raisers. The counts become the launching pad for your contact strategy.
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- People:
- Steve Trollinger
- Places:
- Mission, Kan.
- Shawnee
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