Circulation Strategies That Measure Up
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Profit growth means narrowly focusing efforts on the best buyers in your database with more frequent mailings (e.g., catalogs, e-mails, postcards) and keeping prospecting efforts to a profitable minimum.
Of course, housefile growth and profit growth can be achieved simultaneously — though one should get priority.
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- People:
- Steve Trollinger
- Places:
- Mission, Kan.
- Shawnee
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