Rebecca Minkoff's CEO on How to Connect With Millennials

Rebecca Minkoff is the second brand to test out the new social commerce medium, following Diane von Furstenburg and newly appointed Lucky Editor-in-Chief Eva Chen. From recent reports, the social platform has been particularly popular with millennials.

"We like to consider ourselves an accessible luxury brand," Minkoff said.

When von Borries asked Minkoff why he thinks the brand resonates so strongly with its audience, he attributed it to "staying true to the brand DNA."

"You know, we try to be very honest with our customer, and because Rebecca was young when we started, as she's going through her career our customers have had the chance to grow with her. And any time we create new items we think, ‘OK, at 25, what was I looking for in a brand and what could I afford?’ We always go back to the consumer's needs."

von Borries then proceeded to ask Uri what it's like working with a sibling.

"We were raised in a very close family, so we have the same set of strong core values. Only a few times has our father had to mediate situations."