Merchandise Focus: Plus-size Women
Catalogs Open Up to a Profitable Demographic:Plus-Size Women
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For the introduction of plus sizes at Lands’ End, says Saving, no special prospecting lists were purchased.
“We sent information to the people who had requested larger sizes; we notified our [telephone] operators; we highlighted the first catalogs with ‘now introducing sizes 18 to 26.’ And that was about it.”
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- Companies:
- Lane Bryant
- Winter Silks
Edward Fischer
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