Industry Eye: Catalogers’ Updates, People on the Move & Tech Talk
Metrostyle, Harry & David, The Sharper Image, Coldwater Creek, CMS Direct’s FreeMAX8
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FreeMAX8 uses CMS’ Prefer Network co-op database and client-specific models, replacing low-performing names with higher performing ones. An intelligent add-a-name process is included as an option to maximize carrier route compliance for postage savings. CMS claims that one catalog client stands to gain more than $1.3 million in sales — nearly $390,000 in incremental margin — and can generate more than 10,000 new or reactivated names annually without having to increase its 13 million-book circulation.
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