Catalog of the Year Awards
Catalog Success recognizes four industry professionals named to the top honors among catalogers.
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“It was easy to be in the cold-cast resin [product] business, but what about wood, and what about plush?” he points out, naming categories Autom now offers. “It pays huge dividends.”
As he sees it, “Your customer has hundreds of places to give business to, so you’d better scour the world for the best product. And if you can convey that in a catalog, frankly, you can get someone to look through it.”
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- Companies:
- Shades Of Light/Rugs Under Foot
Reported Donna Loyle
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