Catalog of the Year Awards
Catalog Success recognizes four industry professionals named to the top honors among catalogers.
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“Again, we focus on one area and do it all,” she points out. “We go to any lengths to satisfy a customer, including repairing any lamp we have ever sold at no charge.”
Marketing and Creative
Harrison’s “focus, focus, focus” philosophy extends beyond merchandising and into marketing and creative. The catalog is sectioned by product group, with some pages devoted to table lamps, others to floor lamps, etc. This is designed to make catalog shopping easier for the consumer, Harrison notes.
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- Companies:
- Shades Of Light/Rugs Under Foot
Reported Donna Loyle
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