By the Stats: E-mail Influence on Holiday Purchases Up 10 Percent From 2004
Almost 50 percent of consumers said that e-mail had at least some influence on their online purchases this past holiday season, a 10 percent increase from 2004, according to the Annual Holiday E-mail Consumer Survey, released in January by e-mail marketer Return Path. Comparatively, the survey showed 42 percent of consumers claim e-mail had no impact on their online holiday shopping habits. Other data revealed by the survey:
* 50 percent of consumers took advantage of e-mail promotions.
* 41 percent used e-mail to comparison shop.
* 31 percent got gift ideas from e-mails.
* 29 percent went to a retail store as a result of an e-mail.
* 9 percent did no online holiday shopping in 2005.
Note: Total adds up to more than 100 percent because respondents were permitted to select more than one answer.
Source: Return Path Second Annual Holiday E-mail Consumer Survey, http://www.returnpath.biz/resources/archives/2006/01/return_path_sec.php