By the Stats: Channels Integrated in Consumers’ Minds

* Nearly 80 percent: How many consumers say they use merchants’ Web sites, catalogs and retail stores interchangeably.

* 57 percent: How many consumers said they used the channels interchangeably last year.

Source:”Retail Demand 2005: Emerging Consumer Desires in the Retail Sector,” a survey of about 5,000 consumers performed by Adjoined Research, a division of Adjoined Consulting, www.adjoinedconsulting.com