The Anatomy of a Brand Enthusiast

When you think of a brand enthusiast, who do you picture? A discount-crazy shopper looking for the best deal? Guess again. A recent survey from StrongView, an email and cross-channel marketing solutions provider, discovered who the real brand enthusiasts are … and it's not who you think.

In the infographic found below, StrongView points out that brand enthusiasts are more valuable to a company than new customers. Enthusiasts are more likely to spend on individual purchases and buy more frequently than nonenthusiasts. This is good news for brands, seeing as one-quarter of online adults are categorized as brand enthusiasts. In addition, brand enthusiasts are four times more likely to spend significantly more with a brand in the future. Average order value of a brand enthusiast? Thirteen percent higher than a nonenthusiast.