Blair Corp.’s Nandkeolyar Serves Up 2009 Survival Tactics
Still, Blair’s intent is to “keep doing things, fine-tune strategies and roll them out,” Nandkeolyar said. “You don’t want to lose that time and opportunity because the market is flat.”
Concluding his presentation, Nandkeolyar provided the following takeaways:
- Focus on core customers by increasing frequency of contact with them. “Reaching your best customers one more time gives you more opportunity, and that’s a definite home run.”
- Next best priority is customer reactivation.
- Don’t give up on prospecting.