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Paul Becker
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Results from my work include the following:
- by optimizing customer acquisition/remarketing with modeling, we funded new growth strategies;
- 10 percent annual customer growth while also reducing the cost to acquire customers 25 percent;
- 15 percent increase in annual household purchases; and
- profitably increasing the allowable cost of acquisition, and therefore acquiring more customers by using CLTV.
In conclusion, based on my experience, integrating marketing strategies from multiple business models can help you increase efficiencies, volumes, product differentiation, brand-building and competitiveness.
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Paul Becker
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