Bed Bath & Beyond Extends Partnership With DoorDash
Bed Bath & Beyond will become the first home retailer to make its products available on DoorDash marketplace's app and website, allowing customers to order and receive goods directly through the delivery platform. The companies announced the extension of their partnership — first formed in May — on Wednesday, saying more than 60,000 Bed Bath & Beyond and buybuy BABY products would be offered on the DoorDash platform.
"As we continue our transformation to a digital-first, omni-always retailer, DoorDash is an ideal partner to help expand our marketing reach to the millions of customers who already shop their digital channels," said Rafeh Masood, executive vice president, chief digital officer and interim chief brand officer for Bed Bath & Beyond in a press release.
Total Retail's Take: In expanding beyond food deliveries, DoorDash is making an imprint in other sectors of the retail industry and changing the way people have traditionally viewed the platform. A review of SEC filings by Marketwatch found that the four top U.S. food-delivery apps, including DoorDash, saw revenue rise $3 billion collectively in the second and third quarters of 2020, showing how the pandemic drove people toward these platforms when indoor dining came to a halt.
The pandemic also significantly changed the way people shop in person, giving rise to the delivery of goods other than food as retailers faced store closure after store closure. Bed Bath & Beyond is no exception; the retailer has closed nearly 400 stores over the past year. As in-person shopping is unlikely to return to its pre-pandemic levels, customers are expecting products like the ones sold at Bed Bath & Beyond to be accessible through online platforms such as DoorDash and delivered quickly.