B-to-B Search: Panel Divulges Unique Search Challenges for B-to-B Catalogers
We credited the aggressive growth of CDW’s paid search program over the past two quarters to improved bidding and significantly expanded term lists.
ACCM attendees may obtain slides for the entire conference on the ACCM site at http://accmshow.com/. Slides from the CDW B2B session are available at http://www.rimmkaufman.com/rkgblog/2007/05/23/b2b-search/.
Alan Rimm-Kaufman heads the online markeing agency Rimm-Kaufman Group. You can reach him at www.rimmkaufman.com/rkgblog . To obtain slides of this session, go to http://www.rimmkaufman.com/rkgblog/2007/05/23/b2b-search .