But if you significantly exceed the 3 percent target after six months, begin a quarterly schedule for NCOA. Adjust the timing of your NCOA processing to hit the 3 percent target.
SIC Codes
B-to-b catalogers often benefit from buying the SIC codes for their housefiles and prospect lists. Since many b-to-b catalogers don’t rent their housefiles, the technique of selecting SIC codes remains a standard prospecting strategy for them.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.