B-to-B Cataloging: Boost Response With Nontraditional List Selects
• Vendor-supplied lists.
Your product vendors may be a rich source of free lists. Often prospective customers will contact manufacturers directly regarding their products. These manufacturers send product information to the prospects, but since they don’t sell directly to end users, the marketing communication stops. These names can yield potential customers, but they vary in quality.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
