Looking for industry groups that are most likely to buy your products? Following are the results of an Abacus Alliance study of b-to-b purchases in 2004:
¥ Electronics, gadgets and tools are five times more likely to be bought by officials in heavy industries.
¥ Seminars and training classes are five times more likely to be booked by government agents.
¥ Books, newsletters and magazines are 18 times more likely to be purchased by those in the healthcare industry.
¥ Cards and stationary are more likely to bought by executives in finance/insurance and healthcare.
¥ And computers are more likely to be purchased by business and legal services firms.
To get a full copy of “2005 Abacus Business-to-Business Industry Insights Report,” visit www.doubleclick.com/abacus