Anthropologie Introduces Destination Shopping
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Investing in bigger stores is a surprising move by Urban Inc., considering its self-imposed cap of 200-250 stores in North America. Even the CEO of Urban Inc., Richard Hayne, has repeatedly said "big is the enemy of cool," according to the Bloomberg report.
Anthropologies isn't the first brand — and won't be the last — to try to enhance the in-store shopping experience for consumers. This fall, Refinery 29 introduced a partnership with Simon Malls to include interactive experiences to drive in-store traffic.
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- People:
- Richard Hayne
- Places:
- North America
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